2026 Resale Report
In this report
The global secondhand apparel market is projected to reach $393B by 2030, growing 2X faster than the overall apparel market.
The global secondhand market is no longer just a high-growth story, it’s entering a more competitive, structurally complex phase. At $393 billion and growing faster than retail overall, resale continues to expand globally. But in the U.S., the next chapter is taking shape: growth is increasingly driven not just by new participants, but by share shifts between resale and new, between platforms, and across a fragmented long tail of supply. As resale scales, three forces are reshaping the market: technology reducing friction, consumers embedding resale into their financial lives, and brands playing a growing role. The result is a larger, more competitive market that remains highly fragmented, creating both opportunity and urgency for those looking to lead the next phase.
James ReinhartCofounder and CEO of ThredUp